Home > Press Release > 2021 > CHRISTIE'S SALES TOTAL £2.5B / $3....

Gigi HO

+852 2978 6719

gigiho@christies.com

T.Y. KO

+852 2978 6746

tyko@christies.com

See all contacts

CHRISTIE'S SALES TOTAL £2.5B / $3.5 B IN FIRST HALF 2021Second Best Total in the Last 6 Years

Corporate Announcements
13 July 2021
Key take-aways from H1 2021:
• Total sales for H1 2021 higher than H1 2019 pre-pandemic total (+13%) Significant growth in online and in private sales
• Record sell-through rate of 87% across all auctions
• 7 of the 12 most expensive art works at auction in H1 were sold by Christie’s, including Picasso’s Femme assise prés d’une fenêtre, the first masterpiece to sell for more than USD $100m in two years
• Record participation from Asian buyers: contributes 39% of value of Christie’s auction sales worldwide
• Christie’s breaks through traditional categories, with forward-looking 20/21 format and by introducing the NFT market to the international auction stage
• Strong influx of new clients: 30% of all buyers in H1 are new to Christie’s, and 31% of these new buyers are millennials
• Strong start for H2 2021 with London Classic Week, and promising pipeline for the Fall of 2021 and for 2022
• Christie’s is first international auction house committed to becoming NetZero by 2030
• Auctioneer gender balance 50/50 (against 66/34 male/female 6 years ago), with a new generation of auctioneers on stage in Christie’s marquee evening sales
Guillaume Cerutti, Chief Executive Officer, Christie’s commented:
“After a year of COVID-related disruption and change, Christie’s strong results in the first half of 2021 show the resilience of the art market and Christie’s ability to adapt and to innovate in a challenging context. We have seen increases in sales across online and private sales, departments and regions worldwide, with unprecedented participation from Asian clients. By introducing the NFT market to the global auction stage, Christie’s has also opened the door for an entirely new base and generation of artists and clients. And as we continue to lead, innovate and commit to our role in a more responsible art market, we are incredibly proud to promote diverse talent, not only among our leadership but in the artists whose work we celebrate through our sales.”
HALF-YEAR DETAILED HIGHLIGHTS:
MASTERPIECES MARKET
Christie’s sold 7 of the 12 most expensive artworks sold at auction in H1 2021, including the top two lots: Pablo Picasso’s monumental masterpiece Femme assise près d’une fenêtre was the first work to be sold at auction over $100 million since 2019 at Christie’s inaugural 21st Century evening sale in New York this May; Basquiat’s Warrior became the most valuable western work ever to be offered in Asia, selling for $41.9 M USD via livestream from London to Hong Kong during global 20th century sales; in addition to the online world record for Beeple.
_______________________________________________________________________________________________________________________
REGIONAL DEMAND 
Clients in Asia contributed 39% of the total value of sales in H1; in EMEA 33% and in the Americas 28%. Sales volumes were up significantly across all four global sale rooms, with New York leading at $1.1 B, followed by London, Hong Kong and Paris.
_______________________________________________________________________________________________________________________
STRENGTH IN ASIA
Strong YTD results are driven in large part by growth in Asian participation; 2021 reveals a significant increase in purchasing power from Asia across all regions and many categories ($1.04 B total in live and online purchases to date is highest H1 spend in last 5 years); Hong Kong H1 auctions at Christie’s Asia achieve (£353 M / US$495 M) a 40% increase since H1 2019; The Sakura Diamond achieves world record for the most valuable jewel sold at auction in Hong Kong ($29.29 M USD).
_______________________________________________________________________________________________________________________
NEW 20/21 FORMAT
In May, Christie’s made history by shifting its approach to presenting the art of the 20th and 21st Century, creating a new department and evening sales format that generates strong results, new buyer participation and creates a platform for underrepresented artists.
_______________________________________________________________________________________________________________________
NFT REVOLUTION
Christie’s pioneered the inauguration of NFTs into the global auction market and is leading this entirely new collecting category with $93.2 M in sales this year to date (more than double any competitor); Christie’s was the first international auction house to sell an NFT of a purely digital work of art, hosting the revolutionary online sale of Beeple’s Everydays that achieved $69 million and set the record for the most expensive work sold online; Iconic sales followed of Larva Labs’ Cryptopunks ($17 M) and digital artwork by FEWOCiOUS ($2.16 M); Christie’s leadership in the NFT market attracted a newer, younger audience to Christies.com; 73% of NFT sales registrants are new to Christie’s, at an average age of 38 (13 years younger than the average age for clients in other sales); Several have also crossed over to purchase works by established/blue chip artists.
_______________________________________________________________________________________________________________________
NEW BUYERS
30% of all buyers are new to Christie’s in H1 (26% in 2019), with 2/3 entering via online sales; 31% of new buyers are millennials and 32% are women (up from 27% last year); New buyers to date come first from EMEA (39%), second from Americas (33%), third from APAC (29%), with the greatest number of new buyers from the United States, China (Hong Kong), and the United Kingdom overall; Growth in both new registrant/bidder and buyer activity is consistent across regions and sale channels.
_______________________________________________________________________________________________________________________
GROWTH IN ONLINE SALES
Online sales continue to see extraordinary growth, up 178% USD on H1 2020 to £158.8 M (USD$ 222.7 M); average lot value is $27 K (double H1 2020 and 6x H1 2015); e-commerce continues to be a strong driver of client engagement across all departments with 64% more new buyers entering online in 2021 compared to 2019 (up 42% from 2020); in Dubai Christie’s shattered the online world record for watch auctions, achieving a total of more than US $14.12 M, including Christie’s most expensive watch sold online worldwide; despite return of live auctions this year, our online sales channel has continued the growth we saw during 2020 due to more lots offered in 2021 than 2020.
_______________________________________________________________________________________________________________________
SINGLE-OWNER COLLECTIONS
In Paris, the Michel Périnet Collection realized the highest total for any African and Oceanic art sale (€66 M / £56.9 M / $78.5 M), becoming the second highest price for a collection sold at Christie’s France; In New York and London the Collection of Henry Ford II, sold across multiple categories and dedicated sales in New York and London, achieved a combined total of $30.6 M, more than double the combined low estimate;  In New York, Shang: Early Chinese Ritual bronzes from the Daniel Shapiro collection realised $10.1 M in March; La Reverie: The Collection of Sydell Miller achieved a combined total of $46.6 M, across sales of Impressionist and Modern art and decorative arts.
_______________________________________________________________________________________________________________________
HYBRID = GLOBAL AUDIENCE
30,000 clients have engaged with Christie’s across all three sales channels to date this year—registrants, consignors and private sales buyers/sellers (+54% from H1 2020). 26.2 K clients registered to bid at auction (+59% from 2020). The new hybrid digitization of our auctions created an extraordinarily accessible environment in which anyone can now witness and participate in a sale taking place across the globe; Christies.com had 7.5 million unique visitors.
_______________________________________________________________________________________________________________________
NEW TECH
Christie’s is first to launch a WeChat mini program, enabling clients to participate in all Christie’s sales around the world by placing live bids for online-only sales, and absentee bids in live auctions, via login directly to their Christie’s account on this popular Asian platform; new Christie’s app launching soon will offer enhanced client experience;
Christie’s is also the first auction house to launch a RED (Xiao Hong Shu) business account, extending Christie’s luxury leadership to engage broader and younger Chinese audiences and clients.
_______________________________________________________________________________________________________________________
CLIENT ENGAGEMENT AND RETURN
Christie’s average of more than 4 bidders per lot for both live and online auctions demonstrates stronger than ever engagement from our clients, our highest such average to date; 17% of all buyers/bidders in H1 are active across categories (up from 12% last year and 15% in H1 2019); this year we see an 11% increase (vs H1 2019) in the number of clients bidding across multiple departments; Christie’s continues to provide the strongest returns to consignors, on average achieving a hammer value of 125% of Low Estimate this semester. 
_______________________________________________________________________________________________________________________
ROBUST PRIVATE SALES & GLOBAL POP-UP EXHIBITIONS
The market for private sales is growing in size, value and depth. Building on its 139% increase in Private Sales in 2020, Christie’s shows a more than 238% rise (USD) against the 1H of 2019 and an increase of 41% on 2020; with a third more sales above $5 million against the same period last year; 20% more individual transactions across departments, with particular growth across Jewels and Old Masters;  a busy private sales pop-up programme around the regions generates tremendous response in key collecting centers such as Southampton, Aspen, Monte Carlo and online sales.
_______________________________________________________________________________________________________________________
DIVERSITY & INCLUSION
Over the past six months, more women have presided over live sales from Christie’s rostrum than ever before: 76% of our marquee evening sales this year featured female auctioneers; our current auctioneer gender balance is nearly 50/50%, (was 66/34% male/female 6 years ago);  As part of PRIDE in June, we were privileged to feature the extraordinary NFT artwork of 18-year old transgender digital artist FEWOCiOUS—the youngest artist ever to be presented at Christie’s.
Christie’s Say It Loud collaboration with curator Destinee Ross-Sutton raises visibility for under-represented artists. 
_______________________________________________________________________________________________________________________
RESPONSIBLE CULTURE
We have made good progress in our global Sustainability initiative to become carbon NetZero by 2030—the first international auction house to commit to this goal—and soon will release our first environmental impact report; on track for over 90% of our offices’ energy supply to be renewable by end of Q3 2021; Banksy’s Game Changer, a tribute to international frontline workers during the global pandemic, sold for a world auction record of £16,758,000 with proceeds to support community healthcare and wellbeing projects in the UK; Christie’s 21st century platform elevates the market for women artists and artists of color.
_______________________________________________________________________________________________________________________
PARTNERSHIP
Christie’s continues its partnership with the 1-54 Contemporary African Art Fair this fall, providing the fair with both an online and on-site platform to showcase more artists and more artworks to international audiences while demonstrating Christie’s commitment to showcasing contemporary African art to its global client base. The next exhibition will be held in London at Christie’s King Street Galleries in October.

Press Contacts:
Europe, Middle East, Africa
Nicky Eaton
+44 207 389 2664
presslondon@christies.com
Americas
Erin McAndrew
+1 212 636 2680
communicationsamericas@christies.com
Asia
Gigi Ho 
+852 2978 6719
communicationsasia@christies.com 
 
 

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business with a physical presence in 46 countries throughout the Americas, Europe, Middle East, and Asia Pacific, and flagship   international sales hubs  in New York, London, Hong Kong, Paris and Geneva. Renowned and trusted for our expert live and online-only auctions, as well as bespoke Private Sales, Christie’s unparalleled network of specialists offers our clients a full portfolio of  global services, including art appraisal, art financing, international real estate and education. Christie’s  auctions span more than  80 art and luxury categories, at price points ranging from $500 to over $100 million. Christie’s has sold 7 of the 10 most important single-owner collections in history, achieved the world record price for an artwork at auction, launched the first  fully on-chain auction platform dedicated to exceptional NFT art and manages an investment fund to support innovative startups in the art market. Christie’s is also committed to advancing  responsible culture  throughout its business and communities worldwide. To learn more, browse, bid, discover, and join us for the best of art and luxury at christies.com or by downloading Christie’s apps.


* Please note when quoting estimates above that other fees will apply in addition to the hammer price - see Section D of the Conditions of Sale at the back of the sale catalogue. *Estimates do not include buyer’s premium. Sales totals are hammer price plus buyer’s premium.

Related News

Christie’s Appoints Natasha Le Bel Global Head of Communications

“Christie’s Heart For Art Scholarship”

CHRISTIE’S STEPS UP ITS INVESTMENT IN ASIA  IN RESPONSE TO GLOBAL MARKET DEMAND ANNOUNCES MOVE TO NEW ASIA PACIFIC HEADQUARTERS AT “THE HENDERSON” TOWER IN 2024