Lot Essay
"'Normalcy as special effect' is how the artist himself described this group of works. These images are rephotographed cigarette advertisementsThey represent the country's most undeniable image of itself and as such pass through culture with no friction. They are dismissible generic signifiers, and at the point when Prince chose them, they had ceased to be employed as ubiquitous ads for Marlboro cigarettes; they had been cut loose and were resting somewhere in the sediment of culture."
(R. Brooks, "A Prince of Light or Darkness?," Richard Prince, London, 2003, p. 56)
(R. Brooks, "A Prince of Light or Darkness?," Richard Prince, London, 2003, p. 56)