Farhad Moshiri (b. 1963)
VAT rate of 5% is payable on hammer price and at 2… Read more
Farhad Moshiri (b. 1963)

Choc Line

Details
Farhad Moshiri (b. 1963)
Choc Line
oil, acrylic and glitter on canvas mounted on board
86 5/8 x 70 5/8in. (220 x 179.4cm.)
Executed in 2008, this work is a unique variation from a series of three
Provenance
Daneyal Mahmood Gallery, New York.
Acquired from the above by the present owner in 2008.
Literature
R. Janssen, The Third Line, Perrotin & T. Ropac (eds.), Farhad Moshiri, Brussels 2010 (another from the smaller edition illustrated in colour, pp. 62-63).
Special Notice
VAT rate of 5% is payable on hammer price and at 20% on the buyer's premium.

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Lot Essay

Presenting a subversive socio-political commentary on Iranian culture and politics, Farhad Moshiri's Choc Line from the Sweet Dream series offers an appetising and visually arresting combination of enticing fancy cakes arranged in a single line recreating a featureless figure. Referencing the lavish culinary excesses of high society as well as the elaborately ornamented plaster buildings of Moshiri's native Tehran, each of the impasto peaks, painstakingly squeezed through a piping bag like confectionery, provide a particularly sculptural tactility. The revelation that these 'cakes' are inedible and tasteless highlights the superficiality of love and materialism, bringing about a sense of emptiness.

The figure, the outline of which also conjures up this notion of emptiness, provides a social remark on the censorship practices, particularly of figures in magazines and advertisements, enforced by the Iranian government. Moshiri further provides a witty commentary with the title Choc Line, a play on the phrase "chalk line" used by police to outline bodies in a crime scene. Perhaps referencing the 'death' so to speak of liberalism and personality in Iran, the work thus becomes more morbid in tone, the juxtaposition of luscious 'pastries' against a sophisticating thematic undercurrent instantly makes the work both captivatingly seductive and sinister.

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