Lot Essay
‘Essentially, as a society, we love choice. If I want to drive something that’s ultramodernist, I’ll do that; if I want to drive something that’s saying, ‘I like adventure’, I’ll get a Land Rover; if I want to drive something that’s retro, I’ll go buy a Mustang … It’s a very romantic notion for me’ (R. Prince, quoted in, Richard Prince: Spiritual America, exh. cat., The Solomon R. Guggenheim Museum, New York, 2007- 2008, p. 298).