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Rolex. A rare and unusual stainless steel automatic wristwatch with sweep centre seconds, made for American Heritage

Signed Rolex, Oyster Perpetual, ref. 1002, case no. 2’818’213, circa 1971

Details

Rolex. A rare and unusual stainless steel automatic wristwatch with sweep centre seconds, made for American Heritage
Signed Rolex, Oyster Perpetual, ref. 1002, case no. 2’818’213, circa 1971
Cal. 1570 automatic movement, 26 jewels, silvered brushed dial, American Heritage logo and “$3000” designation, applied baton numerals, luminous accents, luminous hands, sweep centre seconds, minute divisions, tonneau-shaped water-resistant-type case, screw back stamped “III.71” to the inside, screw down crown, case, dial and movement signed
34 mm. diam.

Special Notice

This lot is offered without reserve. Prospective purchasers are advised that several countries prohibit the importation of property containing materials from endangered species, including but not limited to coral, ivory and tortoiseshell. Accordingly, prospective purchasers should familiarize themselves with relevant customs regulations prior to bidding if they intend to import this lot into another country. On lots marked with an + in the catalogue, VAT will be charged at 8% on both the premium as well as the hammer price.

Sale Room Notice

The present lot is offered without reserve

Lot Essay

A fine and interesting example of partnership between Rolex and an external organization, the present piece was made for the insurance company American Heritage, today part of Allstate Insurance Group.

Such bespoken ref. 1002 were awarded to employees selling $3,000 worth of insurance, as the “$3000” designation on the dial suggests. The peculiar American Heritage logo – a man holding a shotgun – makes these rare piece most probably the only Rolex watches featuring an armed man on the dial.

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