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Lot Essay
Californien tout juste trentenaire, l’artiste et chef d’entreprise vit et travaille à Los Angeles, ville au centre de l'œuvre de l’artiste. Ancien assistant de Jason Rhoades, il puise son inspiration dans la culture hollywoodienne, le culte de la célébrité et le fameux mythe de l’«American dream» qui reste toujours très présent à Los Angeles. Ses œuvres font allusion à la fois au cool Californien, mais aussi aux techniques marketing des grandes marques, usant des clichés de l’imageries américaine.
Avec sa série des Self portraits l’artiste se représente de profil sur un panneau en fibre de verre aux couleurs acidulées et pop. Il s’impose ainsi comme un ambassadeur de sa propre marque en multipliant ses autoportraits comme des logos qui sont un clin d'œil à la culture des selfies et de l’auto-promotion. Cette série qui fait connaitre l’artiste, a déjà été exposée dans des galeries comme Almine Rech et Gagosian et figure dans des collections comme celles du Broad Museum, du Whitney Museum of American Art ou du Centre Pompidou.
Still only in his thirties, the Californian artist and entrepreneur lives and works in Los Angeles, a city that plays a lead role in his work. A one-time assistant to Jason Rhoades, Alex Israel draws his inspiration from Hollywood culture, the celebrity cult and the myth of the American Dream which continues to exert its magnetic pull in Los Angeles. His work alludes to both Californian Cool and big-brand marketing savvy using clichés of American imagery.
In his Self-Portrait series Israel represents himself in profile on fibreglass panels in acid and pop colours. Here the artist presents himself as his own brand ambassador in the form of multiple self-portraits-cum-logos in a nod to the culture of selfies and self-promotion. The series propelled Israel to fame and has appeared at the Almine Rech Gallery and Gagosian as well as in collections of The Broad, the Whitney Museum of American Art and The Centre Pompidou, Paris.
Avec sa série des Self portraits l’artiste se représente de profil sur un panneau en fibre de verre aux couleurs acidulées et pop. Il s’impose ainsi comme un ambassadeur de sa propre marque en multipliant ses autoportraits comme des logos qui sont un clin d'œil à la culture des selfies et de l’auto-promotion. Cette série qui fait connaitre l’artiste, a déjà été exposée dans des galeries comme Almine Rech et Gagosian et figure dans des collections comme celles du Broad Museum, du Whitney Museum of American Art ou du Centre Pompidou.
Still only in his thirties, the Californian artist and entrepreneur lives and works in Los Angeles, a city that plays a lead role in his work. A one-time assistant to Jason Rhoades, Alex Israel draws his inspiration from Hollywood culture, the celebrity cult and the myth of the American Dream which continues to exert its magnetic pull in Los Angeles. His work alludes to both Californian Cool and big-brand marketing savvy using clichés of American imagery.
In his Self-Portrait series Israel represents himself in profile on fibreglass panels in acid and pop colours. Here the artist presents himself as his own brand ambassador in the form of multiple self-portraits-cum-logos in a nod to the culture of selfies and self-promotion. The series propelled Israel to fame and has appeared at the Almine Rech Gallery and Gagosian as well as in collections of The Broad, the Whitney Museum of American Art and The Centre Pompidou, Paris.