A 'Diamond' Flatware Service, designed 1958

Details

GIO PONTI (1891-1979)
A 'Diamond' Flatware Service, designed 1958
manufactured by Reed & Barton, New York
sterling silver, steel

comprising 110 pieces:
twelve dinner forks
twelve dinner knives
twelve lunch forks
twelve soup spoons
twelve butter knives
twelve cocktail forks
twenty-four tea spoons
eleven serving pieces
a salt and a pepper shaker

each marked Reed & Barton/STERLING

Literature

For other examples of this model:
J. Stern, Modernism in American Silver: 20th Century Design, New Haven, 2005, p. 245.

Lot Essay

To introduce the 'Diamond' flatware service Reed & Barton organized one of the largest advertizing promotions in company history, a special reception was held at the Plaza hotel where the pattern was presented to the leading names of the press, radio and television stations.

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