Faithful to the brand's watchwords of legibility, functionality, reliability and precision, this new model boasts a resolutely urban look and feel.

The construction of the BR 05 surpasses the rigor of the square and transcends the perfection of the circle to define its own individual character. Its confident style harnesses the energy of the city, its rhythm, its richness. BR 05 is the time measuring instrument for the urban explorers.

In the words of Bruno Belamich, Bell & Ross' co-founder and creative director: "This integration of case and bracelet is not only in line with the brand's visual identity, it also brings another dimension to the watch: the first link forms part of the case. This type of design harks back to the Seventies, and when transposed to Bell & Ross, it creates a result with a graphic style which is both striking and modern."