Marking the 50th anniversary of the Rolex Daytona in 2013, the brand celebrated by crafting its beloved model in solid platinum. The impressively heavy platinum case and bracelet are complimented with a proprietary chestnut brown Cerachrom bezel and ice blue dial. The contemporary cool colorway is a fitting change for the storied Daytona family while still disguisable as part of the lineup. The subsidiary chronograph registers are color-matched to the bezel and the dial possess the iconic red “DAYTONA” text above the 6 o’clock register.