Audio: Gerald Laing Lot 15
Gerald Laing (1936 - 2011)
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Gerald Laing (1936 - 2011)

Commemoration

Details
Gerald Laing (1936 - 2011)
Commemoration
signed, titled, dated and inscribed ‘‘COMMEMORATION’ (cf p. 98 cf ‘Madamoiselle’ [sic] magazine for Jan 1965) Gerald Laing LA 1965’ (on the reverse)
oil and acrylic on canvas
48 x 60in. (121.9 x 152.4 cm)
Painted in 1965
Provenance
The Artist.
Private Collection, California (acquired directly from the artist in 1965).
Exhibited
Los Angeles, Feigen-Palmer Gallery, Gerald Laing, 1965.
Special Notice
On occasion, Christie's has a direct financial interest in lots consigned for sale which may include guaranteeing a minimum price or making an advance to the consignor that is secured solely by consigned property. This is such a lot. This indicates both in cases where Christie's holds the financial interest on its own, and in cases where Christie's has financed all or a part of such interest through a third party. Such third parties generally benefit financially if a guaranteed lot is sold successfully and may incur a loss if the sale is not successful. Artist's Resale Right ("Droit de Suite"). Artist's Resale Right Regulations 2006 apply to this lot, the buyer agrees to pay us an amount equal to the resale royalty provided for in those Regulations, and we undertake to the buyer to pay such amount to the artist's collection agent. On occasion, Christie’s has a direct financial interest in lots consigned for sale, which may include guaranteeing a minimum price or making an advance to the consignor that is secured solely by consigned property. Christie’s may choose to assume this financial risk on its own or may contract with a third party for such third party to assume all or part of this financial risk. When a third party agrees to finance all or part of Christie’s interest in a lot, it takes on all or part of the risk of the lot not being sold, and will be remunerated in exchange for accepting this risk out of Christie’s revenues from the sale, whether or not the third party is a successful bidder. The third party may bid for the lot and may or may not have knowledge of the reserves. Where it does so, and is the successful bidder, the remuneration may be netted against the final purchase price. If the lot is not sold, the third party may incur a loss. Christie’s guarantee of a minimum price for this lot has been fully financed through third parties These lots have been imported from outside the EU for sale using a Temporary Import regime. Import VAT is payable (at 5%) on the Hammer price. VAT is also payable (at 20%) on the buyer’s Premium on a VAT inclusive basis. When a buyer of such a lot has registered an EU address but wishes to export the lot or complete the import into another EU country, he must advise Christie's immediately after the auction.

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Lot Essay

‘Tony Curtis gave me the use of the studio at his house for the rest of my stay, which was just as well because I have always found it impossible to enjoy the luxuries of surf, sun and sand... In Tony’s studio I painted another of my starlets, this one entitled ‘A Commemoration of page 98 of the January 1965 issue of Mademoiselle’’
(G. Laing quoted in the Artist’s Memoirs, 1965 https://geraldlaing.org/memoirs [Accessed 21/09/2015]).

‘... the “heraldry” of leisure and sexuality laps over and invades the bodies of his “beach girls” – those recruits from contemporary surfing mythology and their endless summers – in his bikini paintings and prints. These pin-ups come before us in the guise of modernised vanitas images’
(D. A. Mellor, ‘Gerald Laing: Swift Passages and the Monumental Imagination’, in Gerald Laing 1963-1993: A Retrospective, exh. cat., The Fruitmarket Gallery, Edinburgh, 1993, p. 11).

‘I chose photographs which appealed to me, ones which I wished to make more permanent than the essentially ephemeral nature of the daily press would allow, and which were also absolutely of the moment’
(G. Laing, quoted in M. Livingstone, British Pop, exh. cat., Museo de Bellas Artes de Bilbao, Bilbao, 2006, p. 435).

Executed in 1965, Commemoration is a captivating large-scale example of Gerald Laing’s pioneering Pop Art practice. Capturing the heady glamour of the Swinging Sixties, its seductive, bikini-clad figure is based on an image found in the January 1965 edition of the American fashion magazine Mademoiselle. The ultimate siren of British Pop Art, Laing paved the way for the movement’s development on both domestic and international scales through his unique appropriation of media images. Composed via a series of gradated dots on raw canvas, the work bears witness to the artist’s innovative hand-made replication of mechanical printing techniques – a method first developed in 1963, arguably preceding Roy Lichtenstein’s engagement with the ‘Ben Day’ graphic process, and Sigmar Polke’s later rasterbilder. Following on from his earlier depictions of icons such as Brigitte Bardot and other French nouvelle vague film actresses, 1965 saw the artist turn his attention to the world of everyday commercial advertising. As David Alan Mellor writes, ‘the “heraldry” of leisure and sexuality laps over and invades the bodies of his “beach girls” – those recruits from contemporary surfing mythology and their endless summers – in his bikini paintings and prints. These pin-ups come before us in the guise of modernised vanitas images’ (D. A. Mellor, ‘Gerald Laing: Swift Passages and the Monumental Imagination’, in Gerald Laing 1963-1993: A Retrospective, exh. cat., The Fruitmarket Gallery, Edinburgh, 1993, p. 11). At the same time, the linear elegance of the figure positions the work within a more classical art-historical tradition of reclining nudes, resonating in particular with Henri Matisse’s Odalisques. The present work was exhibited during the year of its creation at Feigen-Palmer in Los Angeles – a gallery that was responsible for disseminating Laing’s work to an international audience following the artist’s move to America in 1964. Acquired directly from the artist in 1965 by the present owner, this is the first time the work has been seen in public since the exhibition.

With its alluring subject matter, culled from up-to-the-minute fashion photography, Commemoration speaks directly to the 1960s zeitgeist of sexual liberation, consumer culture and mass-media. Like his American counterpart Andy Warhol, who also appropriated images from the worlds of press and advertising, Laing’s independent elevation of iconoclasm, sex and commerce to the realm of high art became integral to the development of the Pop movement, both in Britain and the United States. ‘I chose photographs which appealed to me,’ Laing explained, ‘ones which I wished to make more permanent than the essentially ephemeral nature of the daily press would allow, and which were also absolutely of the moment’ (G. Laing, quoted in M. Livingstone, British Pop, exh. cat., Museo de Bellas Artes de Bilbao, Bilbao, 2006, p. 435). Dramatically amplifying the scale of his disposable source images, Laing mimicked and enlarged the screened dot systems of half-tone photo-press pictures found in newspapers and magazines. Extending over the edges of the canvas, the black dots articulate the figure in dialogue with the raw weave of the fabric, whilst passages of white paint, bisected with fluorescent orange streaks, mark the model’s bikini. Despite its emulation of mechanical reproduction processes, the present work harbours the traces of the artist’s hand: the original pencil grid and outline of the figure are visible beneath the painted layers of dots, demonstrating the precision and great skill of Laing’s draughtsmanship. As the artist notes ‘It was a systematic and pseudoscientific method of constructing a human image which disintegrated into its separate dots on close examination, and coagulated to become legible when seen from a distance. There was no accident of brushwork and no illusory atmospheric space. In that particularly it can be seen as a reaction against the vague and speculative content of Abstract Expressionist paintings’ (G. Laing, quoted in M. Livingstone, British Pop, exh. cat., Museo de Bellas Artes de Bilbao, Bilbao, 2006, p. 435).

While this technique shared some visual affinities with Polke’s hand-painted raster dots, which sought to critique the mechanisms of mass media, Laing’s work ultimately celebrated – rather than subverted – the language of Pop culture. The artist’s fascination with American consumer iconography can be traced to his schooling under Richard Smith at St. Martin’s in the early 1960s. Smith had recently returned from a trip to New York, and was exploring advertising, mass-media imagery and cinema in his ICA lectures and film screenings. ‘I began to look for systematic approaches to the task and found them in the new commercial images which were appearing around us in increasing numbers as the economy began to thrive’ Laing explains. ‘So strong were these to our eyes, accustomed as they were only to the peeling stucco of wartime neglect, that they seemed to eclipse reality and acquired the pungent authority of the icon. Standing on the tube platform on my way to St. Martin’s in the mornings, I was transfixed by the crude but powerful printing processes used in poster advertisements, and the ambivalence between the whole image which they contained and the means by which it had been created – the dots and lines and cacophony of form and colour visible at a short range, and the reassuring integrity of the image at a distance’ (G. Laing, quoted in M. Livingstone, British Pop, exh. cat., Museo de Bellas Artes de Bilbao, Bilbao, 2006, p. 435). It was only after commencing his own investigation into the language of mass media that Laing went to New York, where he became aware of artists such as Warhol and Lichtenstein who were operating under a similar agenda. His relationship with Feigen in New York and Herbert Palmer in California brought him great success, paving the way for his steady rise to international acclaim, and a productive period of cross-fertilization between American and British Pop practices. Bold and beguiling, Commemoration may be understood as a product of this exciting, ground-breaking time.

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