Alfredo Ramos Martínez (1871-1946)
Alfredo Ramos Martínez (1871-1946)
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Alfredo Ramos Martínez (1871-1946)

La India

Details
Alfredo Ramos Martínez (1871-1946)
La India
signed “RAMOS MARTÍNEZ’ (lower left)
oil on canvas
49 7/8 x 42 1/8 in. (127 x 107 cm.)
Executed circa 1930s.
Provenance
Edith Head, Los Angeles.
Private collection, Los Angeles (gift from the above to the present owner, 1981).
Literature
G. R. Small, Ramos Martínez, His Life and Art, Westlake Village, California, F&J Publishing Corp., 1975, p. 108 (illustrated in color).
Further Details
1 Brooke Waring, “Martínez and Mexico’s Renaissance,” The North American Review 240.3 (December 1935): 445.
2 See Héctor Jaime Treviño Villarreal, “El sabinense Alfredo Ramos Martínez, padre de la pintura moderna mexicana” in Historias de Sabinas published 15 June 2012 for an account of the artists’ childhood home. https://www.sabinashidalgo.net/articulos/historias-de-sabinas/8362-el-sabinense-alfredo-ramos-martinez-padre-de-la-pintura-moderna-mexicana Accessed May 15, 2020.
3 This story is often repeated by the artist’s biographers that somewhere between the age of nine and fourteen, he won an art contest held in San Antonio, Texas for his drawing of the governor of Nuevo León with either a prize, or the prize money later used, to study at the Academia de San Carlos in Mexico City.
4 As reported by the artist when interviewed by the editor of the Coronado Citizen in 1938 (Volume II, Numer 1, November 3) “Creator of Avenida Murals Greatest Mexican Artist.” Digitized and available online: https://cdnc.ucr.edu/cgi-bin/cdnc?a=d=CTZN19381103.2.65=-------en--20--1--txt-txIN--------1 Accessed May 20, 2020. Additionally, the art historian Fausto Ramirez recounts in “Alfredo Ramos Martínez A Stylistic Itinerary” in the catalogue Un homenaje a Alfredo Ramos Martínez (Monterrey: Museo de Arte Contemporáneo de Monterrey, 1997) on p. 52 that the Academy director, Román S. de Lascuráin at the time wrote a letter of complaint to the governor General Bernardo Reyes of Nuevo León regarding both the artist’s truancy, talent for watercolor, and plein air outings to these suburbs.
5 This biographical anecdote is recounted often by scholars. See, for example, Israel Cavazos Garza’s “Alfredo Ramos Martínez The Man” in the catalogue Un homenaje a Alfredo Ramos Martínez (Monterrey: Museo de Arte Contemporáneo de Monterrey, 1997), p. 75. Most often biographers identify the menus for the dinner party as decorated by the artist. However, historian Treviño Villarreal in “El sabinense Alfredo Ramos Martínez” states that the artist was commissioned to decorate “manteles,” or tablecloths, which logically, because of their scale, might garner more attention than paper menus.
6 Laura Gonzalez Matute, “Barbizon o Santa Anita. La primera Escuela de Pintura al Aire Libre. 1913,” in Piso 9 investigación y archivo de artes visuales. My translation. https://piso9.net/barbizon-o-santa-anita-la-primera-escuela-de-pintura-al-aire-libre-1913/ Accessed May 18, 2020.
7 See for example Rick A. López’s discussion of La India (Bonita) typology, as well as the Tehuana and china poblana in “The India Bonita Contest of 1921 and the Ethnicization of Mexican National Culture” in Hispanic American Historical Review 82.2(2002), 291-328. Additionally, for an overview of typologies see the introduction to Tara Zanardi and Lynda Klich, Eds. Visual Typologies from the Early Modern to the Contemporary: Local Contexts and Global Practices (New York and London: Routledge, 2019), p. 1-12.
8 Héctor Jaime Treviño Villarreal, “El sabinense Alfredo Ramos Martínez,” https://www.sabinashidalgo.net/articulos/historias-de-sabinas/8362-el-sabinense-alfredo-ramos-martinez-padre-de-la-pintura-moderna-mexicana Accessed May 15, 2020.
9 See Shifra M. Goldman, “Siqueiros and Three Early Murals in Los Angeles,” Art Journal 33.4 (Summer, 1974), p. 327, footnote 26.
10 There are varying dates given for the year that Edith Head purchased Casa Ladera, but the film actress Carrie Fisher, who purchased the house in 1992 credibly recounts Casa Ladera’s history naming the year 1933 as the move in date for Edith Head. This is important because it is likely that Head, or Ihnen, acquired the painting from Ramos Martínez in the early-to-mid 1930s and hung it at Casa Ladera. See Nancy Collins, “Inside Carrie Fisher’s House in Beverly Hills,” Architectural Digest, https://www.architecturaldigest.com/story/carrie-fisher-los-angeles-home-article Accessed May 23, 2020.
11 See the short video, “Edith Head and Wiard Ihnen: Person to Person” available at:
https://www.oscars.org/collection-highlights/edith-head Accessed May 25, 2020.
12 Telephone conversation between the author and Bill Childers, May 11, 2020. Although, the photographer recalls having been able to make Edith Head smile, something she was not known to do.
13 Ibid. Also see the photographs of Edith Head at home dressed in Mexican garments published in the section “Casa Ladera” in Jay Jorgensen, Edith Head: The Fifty Year Career of Hollywood’s Greatest Costume Designer (Lebanon: Running Press, 2010), np.
14 As Jorge Castañeda explains in The Mexican Shock: Its Meaning for the United States (New York: The New Press, 1995) “The utterly destitute minority of what in colonial times was called the ‘Republic of Indians’—the indigenous peoples of Chiapas, Oaxaca, Tabasco, Michoacán, Guerrero, Puebla, Chihuahua, and Sonora, (are) all known today as el México profundo: deep Mexico,” p. 38.

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Virgilio Garza
Virgilio Garza

Lot Essay

Louis Stern has confirmed the authenticity of this work. It will be included in the catalogue raisonné of paintings, to be published by the Alfredo Ramos Martínez Research Project.

The most obscure, the most retiring, the most self-effacing, and yet the most important man in the Mexican Renaissance is Alfredo Ramos Martínez.
–Brooke Waring, Hollywood movie scenic painter, 1935.1
Alfredo Ramos Martínez spent his childhood surrounded by the natural beauty of his grandfather’s vast terrain, the Hacienda Larraldeña in Sabinas Hidalgo, north of Monterrey in the border state of Nuevo León.2 Born here in 1871, as a boy he would have played under the gnarled, majestic sabinas (cypress trees) and swum during hot summers in the Ojo de Agua natural springs or at the Charco del Lobo water hole among purple sage and Mexican olive trees with the prominent silhouette of the area’s landmark, the Pico mountain, visible in the distance. It was the beginning of the long Porfirian dictatorship that ended in the outbreak of the Mexican Revolution of 1910-20, an era during which the economic and social differences between the privileged hacendado (landowner) and the Indian peon were extreme, the latter’s subjugation and assimilation a goal of the ruling elite’s positivist stance with a push for industrial progress and a proclaimed love of all things French. Ramos Martínez’s family were merchants by trade. Growing up on the hacienda he would have witnessed the widening class and racial divide between peasant and landowner as the central government privatized Indian communal ejidos to sell off to foreign mining and railroad developers.
The talented young artist would leave this natural oasis behind when he won a drawing competition, the prize a scholarship to study at the Academia de San Carlos in the country’s historic capital.3 The institution’s conservative pedagogy based in mimesis, the study of plaster reproductions of Greek and Roman classical sculpture, and heavily costumed models, produced grand history paintings such as Leandro Izaguirre’s monumental Torture of Cuauhtémoc of 1893, indebted to Jacques Louis David’s French neoclassicism. And while Ramos Martínez excelled at the Academy winning competitive awards, he often skipped classes compelled to escape the colonial building to draw outdoors, directly from nature; he mastered the then-uncommon mediums of pastel and watercolor through close observation of flowers and indigenous laborers in the outlying neighborhoods of Coyoacán, where his family lived, Chimalistac, and Churubusco.4
The artist’s floral painting of tablecloths and/or menus for a dinner party President Porfirio Diaz threw in honor of visitor Phoebe Apperson Hearst, mother to the famous media magnate, William Randolph Hearst, caught the philanthropist’s attention; she then sponsored Ramos Martínez’ voyage to Europe gifting him a monthly stipend that ended six years later in 1906 when he won the first prize at the Paris Salon d’Automne for Le Printemps, a large Botticelli-inspired canvas of young fête galante maidens bearing floral bouquets.5 His contemporaneous pastel drawings on newspaper of pious Breton devotees in northwest France echoed Post-Impressionist Paul Gauguin in subject, unnaturalistic color, and the play between figure and ground; this approach pointed to the artist’s future mature indigenismo that he would develop in the 1930s in southern California through fresco murals, pastels, and oils such as La India.
An accomplished artist after spending a decade in Europe, with the outbreak of the Mexican Revolution in 1910 Ramos Martínez returned home to propel the artistic revolution; he, in fact, initiated Mexican modernism as the Academy’s newly appointed director of painting by establishing the first Escuela de Pintura al Aire Libre (EPAL, Open Air Painting School) in Santa Anita Ixtapalapa. There in a rented house on the edges of the chinampas (floating gardens) disadvantaged students created a national art that was “free, fresh, and avant-garde contrasting with what was produced in the San Carlos studios.”6 While nicknamed “Barbizon” after the mid-19th Century French artist pioneers who painted from nature in the Forest of Fontainebleau south of Paris using the village of Barbizon as their base-camp, the lush gardens and local peasants surrounding Santa Anita likely reminded Ramos Martínez of his childhood home, Hacienda Larraldeña. Such students as Fernando Leal and Ramón Cano Manilla attending additional EPAL schools established under Ramos Martínez’s direction in the 1920s would produce vanguard, anti-academic, and intuitive painting. Typical of the latter were sculptural, frontal, native figures pressed against shallow backdrops of foliage under dappled, Impressionist lighting; to detail native dress and fruit, they used a bright color palette drawn from indigenous, arte popular ceramics and textiles. Painted in this manner, Ramos Martínez’s Indian Couple with Watermelon of 1914 foretold of his later California production to which La India belongs.
Stylistically eclectic in personal work and portrait commissions that he produced between 1910 and 1930, Ramos Martínez leaned on lessons learned from the dark Spanish Symbolist Ignacio Zuloaga and the luminosity and loose brushwork of Joaquín Sorolla. He further studied Goya’s portraiture from postures to delicately pointed feet, while absorbing Gauguin’s primitivizing, “othering” aesthetic; even so, the common thread throughout his figurative work was his persistent exploration of female typologies such as the femme fatale, the china poblana, Eve, la Malinche, the Virgin Mary, and La India.7
Newly married, with an infant who needed medical attention, and a Hollywood market eager to acquire the artist’s romantic view of a feminine, native and floral Mexico, Ramos Martínez moved his wife and daughter permanently to Los Angeles in 1929. The artist soon found contract work as a set designer for various movie studios;8 it was at Paramount Pictures that he likely came into contact with art director Bill (Wiard Boppo) Inhen, who, remarkably, had assisted David Alfaro Siqueiros in painting his infamous mural America Trópical of 1932 on Olvera Street,9 as well as Edith Head, who started at Paramount as a sketch artist in 1923 working her way up to chief designer by 1938. Bill and Edith would marry in 1940 and live in her California “hacienda style” adobe farmhouse in Beverly Hills that she purchased in 1933 and named Casa Ladera.10
For nearly half a century, Ramos Martínez’s imposing La India would hang as the centerpiece of Casa Ladera’s ample patio, above rustic wicker furniture from Portugal, next to a wall displaying an impressive collection of Mexican ceramic ollas (cookware).11 When, in 1978 Head asked photographer Bill Childers to capture her seated before the painting, she, like La India was a timeless, stoic icon; as Childers described her, the fashionista was in a word, “formidable.”12 Her severe “look” of round glasses, straight bangs, and “schoolmarm attire,” so distinct as to give life to Edna Mode, Disney/Pixar’s Incredibles’ seamstress of superhero costumes, constructed a public persona for this author of The Dress Doctor and thirty-time nominee/eight-time Oscar winner, while at her Casa Ladera home she dressed herself in colorful Mexican garments and jewelry.13
The self-made fashion diva must have identified with the monumental, golden-hued La India, her noble, uncompromising visage filling the canvas; Head also shared much in common with La India’s painter Ramos Martínez, from her petite stature, strong work ethic, resourcefulness, high accomplishments, to her grand ambition. The San Bernardino-native, who mythologized her origins by claiming at times to have been born and raised in Mexico, embraced difference for herself while fashioning on-screen ideals; Ramos Martínez, displaced from his native Mexico late in life, now a committed proponent of indigenismo on canvas and fresco, fed Hollywood’s vision of a Mexican paradise as he fashioned, in works such as La India, an enduring image of Deep Mexico.14
Teresa Eckmann, Associate Professor of Contemporary Latin American Art History, University of Texas at San Antonio

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