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Guy Greengard whose retail store Mr. Guy of Beverly Hills on Rodeo Drive was a fashion mecca, is considered one the leading trendsetters in men's fashion in California. International stars such as Frank Sinatra, Gene Kelly, Cary Grant and other Hollywood leading men, were personally styled by the legendary fashion icon. Mr. Greengard was a renowned and avid collector of Latin American art and was friends with many of the artists he admired such as José Luis Cuevas, Francisco Corzas and Rodolfo Nieto. Included in his collection are works which he personally acquired from the artist.